Kuuki is a lifestyle brand built around motion, identity, and the pursuit of precision. Interiqo partnered with Kuuki from inception to launch, developing the full strategic, creative, and digital foundation for the brand. From early conceptual strategy to visual identity and campaign direction, our goal was to create a brand that embodies discipline, fluidity, and cultural depth.

The project began with a deep strategic framework. We defined Kuuki’s mission, vision, audience personas, and market positioning, crafting a clear narrative that connects emotional resonance with commercial clarity. This foundation shaped every creative decision — from the way Kuuki speaks, to how it moves visually and digitally.

Interiqo then brought Kuuki’s identity to life through cohesive design and experience. We created a minimalist yet dynamic visual identity, designed a refined digital experience, and built a website that blends form with seamless functionality. Beyond the screen, we directed photoshoots and creative campaigns, ensuring every image, video, and message aligned with the brand’s philosophy and movement.

The collaboration extended into launch and activation. Interiqo guided campaign rollout and creative storytelling, translating Kuuki’s identity into a living ecosystem that connects with its audience across touchpoints. The result is a brand built to evolve — confident, deliberate, and unmistakably in motion.